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Shopify Case Study:
Al's Skate Shop

In addition to having physical storefronts in Blackpool and Queensferry, Al's Skate Shop is an established online retailer for ice skates, roller skates and skating accessories.

It took only six days to perform a complete Magento to Shopify migration, which included importing product and customer sales information. In addition, we provided new payment methods, such as Click & Collect, and set up the business to manage inventories across different locations.

What we did

  • We migrated Al’s Skate Shop from their old platform in just six days, including customer information, orders and product catalogue.

  • We completed an over haul of their Shopify design to a compatible Shopify 2.0 design - improving the user experience further.

  • Since the migration to Shopify, we’ve increased the conversion rate by 2.8x and revenue by 50% for the second year running.

Switch to digital thing, see results.

Here's the impact we made to Al's Skate Shop
Full Migration from Magento
Conversion Rate Increase
YoY Revenue Growth

Introducing new features

We’ve worked hard to improve the performance of the Al’s Skate Shop website by building traffic and trust to turn visitors into sales.

Trustpilot reviews for Shopify

We helped Al’s Skate Shop onboard with reviews platform Trustpilot, performing integration with Shopify with custom email templates to capture reviews.

Improving category filtering

With over 3,000 products it was impossible for customers to navigate through the complex navigation and lack of filters. We performed a full rebuild of the navigation and introduced new filters for sizes, colours, fits, styles and more. This change required a huge shift to change the way products were added and administered. Bounce rates have been halved, resulting in visitors seeing the right products.

Search Engine Optimisation for products

We worked with Al’s Skate Shop to help cleanup their extensive catalogue and set to work to ensure their products were optimised for search engines. With an increase in conversions and revenue, we’re doing something right!

Alison at Al’s Skate Shop said

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