As Trustpilot's UK's top online tobacconist, Smoke-King has been delivering cigars, pipes, and accessories for over 30 years. Following huge success online, Smoke-King opened a Cigar Shop in Otley, Leeds in 2021.
We rebuilt the existing Magento 2 store that we inherited from another agency due to serious technical flaws.
We produced a highly adaptable Bootstrap-based design that addressed frequent mobile issues. Since the reconstruction, mobile transactions have accounted for 75% of all orders.
Conversion rates of over 10% indicate that the site is doing well. See how we keep Smoke-King at the top of the rankings below…
In 2021 Smoke-King received a £33 return for every £1 spent on email marketing. How did we do it? Using our in-house marketing platform, we connect to Magento to download and maintain segmented customer lists. Each week we deliver meaningful content to hundreds of thousands of mailboxes that is engaging and converts to sales.
We were hired by Smoke-King to find a solution to a major problem in their business: every time a consumer orders, they must be verified to be at least 18. If a customer is a repeat customer, the process may take longer, resulting in a delayed shipment.
Customers' accounts may now be marked as verified, which means that orders can be automatically forwarded to the warehouse. We created a bespoke Magento 2 module that does this. A reduction in customer service administration time, increased warehouse productivity, and an improved customer experience resulted from this strategy.
Smoke-King has been a challenge for our team to tackle, due to the high level of regulation around tobacco products, as well as the prohibition of tobacco advertising, Smoke-King is exclusively reliant on organic traffic for their growth.
We reached a new milestone in 2021 by growing the business turnover by more than 50% as compared to the previous year, which was made possible by the continual improvement we make to products and category offerings.
Some of our goals for 2021 include maintaining the number one ranking for high-value search phrases including
● #1 for buy cigarettes and buy cigarettes online
● #1 for buy menthol cigarettes
● #1 for uk tobacconist
Source: SERPS, March 2022
"DigitalThing has always gone the extra mile from day one. We started working together in the latter part of 2016 and were immediately impressed by their "can do" attitude. Whatever barriers are in our way, they ALWAYS comes up with a solution to them.
DigitalThing's work is of the highest calibre, their knowledge is extensive, and their dedication to their clients is gold star rated. Positive and energetic, they're a joy to be around. We can't picture our company without them; they're an integral part of our team, and we're grateful they're here with us on this journey."
